We randomly had drinks on a balmy Jerusalem evening with Israeli Prime Minister Benjamin Netanyahu, his wife Sara and their guests: the former Prime Minister of Canada Stephen Harper and his wife, Laureen. Here’s how it happened.
Continue reading →PHI should be the central concierge that gathers data in order to better diagnose or prevent health issues.
Continue reading →So many fantastic examples of: biases, logical fallacies, behavioural psychology, heuristical biases, and behavioural economic theories turned upside down. Source: What is the most bizarre…
Continue reading →Late one afternoon, I was sitting with group of executives from a large sports team with a global profile. In their slick office, they’d gathered…
Continue reading →I’m a huge fan of Michael E Porter’s “Five Forces” model. With every business I come across, I do a quick mental exercise using the…
Continue reading →What if we had the option of enhancing our reading space? Imagine a personal reading room where the environment changed, enhancing and exaggerating the experience…
Continue reading →Bunnings uses it’s Facebook Page only as an advertising platform. Nothing more. No posts. No comments. No waste.
Continue reading →I’m not a fan of AOC. I think she’s a tremendously destructive policy maker, with a truly poor grasp on evidence, theory and practical application…
Continue reading →All you can eat news services with a subscription or micropayments model is really fantastic.
Continue reading →Influencer marketing is a low reach marketing tactic that appeals to a small number of frequent / highest users of the brand, but does not sufficiently grow the number of buyers / customers.
Continue reading →This is so interesting – how do you increase the value of a company? By increasing profits? Or by increasing the perceived value (not necessarily…
Continue reading →As Kellyanne Conway wisely said of Trump, he knows the difference between what offends and what affects. This is the key to his brilliant tactics….
Continue reading →Apple News desktop app is very good. It automatically finds newspaper and magazine subscriptions and imports them into the app. The “Evening Digest” is excellent….
Continue reading →Facebook has provided a link where you can check if you (or your friends) shared your Facebook data with Cambridge Analytica. Apparently, mine has not….
Continue reading →Here’s how you can find out how much Facebook and Google know about you
Continue reading →B&T has come out with a new feature, “Meet The Futurists”. They asked me and a number of fellow marketing and advertising leaders what our…
Continue reading →Mumbrella asked me to review a series of current Aussie ad campaigns. Here’s what I said: 1. Qantas → was bringing the iconic “I still…
Continue reading →We just received our Apple Homepod at PENSO Melbourne – ahead of the rest of the world. I’ve pivoted to video (for this one post).
Continue reading →More on the Subscription Economy. This time, the automotive industry. We’re used to paying a monthly fee for roadside assistance. We’re used to paying a…
Continue reading →The push to start new businesses continues. In Q1 2017, the number of seed and angel deals increased by 1.4 per cent compared to Q1…
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