Ensuring Future Viability: The Need for Minimum Future Features in Connected Products
The challenge of obsolescence looms over connected products. A minimum future feature set could ensure their core functionalities endure.
Continue reading →Marketing
There is only really one sustainable way to increase profits over the long-term – marketing.
Designing Persuasive Customer Experience: From Aristotle to AI
Discover how Aristotle’s principles and AI can enhance customer experience design for a more persuasive approach in this era of digital transformation.
Continue reading →
The new FlyBuys ad is amazing, and it’s a reminder of how advertising has lost its way
There are some talented people in the industry. And when I see an ad like this, I think… Why can’t it be this good all of the time?
Continue reading →Why are all US Presidential campaigns asking you to text?
Mobile is looking like the key campaign channel in the 2020 Presidential election campaign.
Continue reading →
The most valuable part of Tiffany is the colour blue. LVMH paid $US16bn for it.
When LVMH bought Tiffany, LVMH’s CEO Bernard Arnault was particularly interested in Tiffany’s distinctive blue packaging.
Continue reading →Delusional “brand purpose” is destroying businesses
There’s a new scourge harming jobs and business. It’s a form of addiction. Not Opium addiction, but OPM addiction.
Continue reading →
Private health insurers should innovate, instead of rent-seek
PHI should be the central concierge that gathers data in order to better diagnose or prevent health issues.
Continue reading →
How to spot a good marketer? Through their definition of competition.
Late one afternoon, I was sitting with group of executives from a large sports team with a global profile. In their slick office, they’d gathered…
Continue reading →One home for all of my news, please
All you can eat news services with a subscription or micropayments model is really fantastic.
Continue reading →
Shoes of Prey – another example of why influencer marketing is a surefire way to go broke
Influencer marketing is a low reach marketing tactic that appeals to a small number of frequent / highest users of the brand, but does not sufficiently grow the number of buyers / customers.
Continue reading →
I’m in B&Ts “Meet the Futurists” – marketing trends & predictions
B&T has come out with a new feature, “Meet The Futurists”. They asked me and a number of fellow marketing and advertising leaders what our…
Continue reading →Mumbrella advertising review: Qantas (great), CUB (OK), Black Hawk (half-baked) and nab (forgettable)
Mumbrella asked me to review a series of current Aussie ad campaigns. Here’s what I said: 1. Qantas → was bringing the iconic “I still…
Continue reading →
The Subscription Economy expands: BMW to Charge $80 Annual Fee for Apple CarPlay
More on the Subscription Economy. This time, the automotive industry. We’re used to paying a monthly fee for roadside assistance. We’re used to paying a…
Continue reading →When Growth Stalls: How to Boost Growth in Large Organisations
The push to start new businesses continues. In Q1 2017, the number of seed and angel deals increased by 1.4 per cent compared to Q1…
Continue reading →
Why marketers should cut social media budgets
All too often, brands invest millions of dollars into social media for the wrong reasons. Paid advertising is a more effective way to acquire new…
Continue reading →
I Sea: Awards are not the purpose of advertising
I worked in the music industry for many years, with many globally renowned artists, songwriters, composers, producers and musicians, from Max Martin to Mutt Lange…
Continue reading →
The Five Faces of Social Media
Very often, I will be in a discussion with a client where they espouse the virtues of social media. They’ll suggest that social media is…
Continue reading →
How Facebook Reactions will change social media
Facebook has confirmed it’s now testing a new Reactions feature in Ireland and Spain which may be soon rolled out worldwide. Essentially the Reactions feature…
Continue reading →
Why McDonald’s was right to snub Burger King
Ambush is a key tactic in war and McDonald’s executives have had to endure an ambush of a bizarre nature. Burger King’s attempt to create…
Continue reading →
McDonald’s new unbranded campaigns are actually very distinctive
McDonald’s recently released a series of advertisements which are completely stripped of any branding, yet the brand is still instantly recognisable. The ads show a…
Continue reading →