It’s never good to see businesses fail, especially when you see it happening long in advance. Shoes of Prey is in liquidation. The “mass customisation” shoe brand had long sung the praises of influencer marketing, claiming that viral videos had led to a “permanent 300% increase in sales“(!!!).
Posts in Category: marketing
Mumbrella asked me to review a series of current Aussie ad campaigns.
Here’s what I said:
1. Qantas → was bringing the iconic “I still call Australia Home” anthem the right thing to do? Is Qantas advertising becoming stale? In your view was this an effective way of creating an inflight video?
All too often, brands invest millions of dollars into social media for the wrong reasons. Paid advertising is a more effective way to acquire new customers than investing time and money into a social media presence.
The key to marketing success is to reach as Read More
Very often, I will be in a discussion with a client where they espouse the virtues of social media. They’ll suggest that social media is simply about people “liking” their brand.
I tend to bristle at the idea that social media has a single face – a single purpose. Especially when
Ambush is a key tactic in war and McDonald’s executives have had to endure an ambush of a bizarre nature.
Burger King’s attempt to create a unified “McWhopper” in order to raise awareness of the ‘Peace One Day’ charity were met with an entirely predictable reaction; media outlets all over the
B&T has come out with a new feature, “Meet The Futurists”. They asked me and a number of fellow marketing and advertising leaders what our views (predictions) were about marketing trends.
My answers covered: the media industry, digital marketing, the advertising industry, blockchain, marketing science (Ehrenberg), lean startup principles in marketing,
The push to start new businesses continues. In Q1 2017, the number of seed and angel deals increased by 1.4 per cent compared to Q1 2016.
While small businesses are the heart and soul of jobs growth, it’s just as important that established businesses focus on growing – less startup, more
I worked in the music industry for many years, with many globally renowned artists, songwriters, composers, producers and musicians, from Max Martin to Mutt Lange to David Hirschfelder.
These creative titans always only ever had one measure of success: ‘How many units did we sell?’.
Facebook has confirmed it’s now testing a new Reactions feature in Ireland and Spain which may be soon rolled out worldwide. Essentially the Reactions feature is similar to the traditional ‘Like’ button but it provides users with a spectrum of emotional responses. The new addition will allow users to Like,