Book Reading List

I love reading.

I’ve put together a short list of books I would recommend reading to gain a solid perspective on digital strategy, innovation and marketing.

The Lean Startup – Eric Ries
How Brands Grow – Byron Sharp, et al
How Brands Grow 2 – Byron Sharp, et al
Marketing – Theory, Evidence, Practice – Byron Sharp, et al
Zero to One – Peter Thiel
Building Distinctive Brand Assets – Erika Romaniuk, et al
On Strategy – Michael E Porter
The Innovators Dilemma – Clayton Christensen
Universal Principles of Design – William Lidwell, et al
Halo Effect – Phil Rozenweig
High Output Management – Andy Grove
Thinking as a Science – Henry Hazlitt
Thinking Fast and Slow – Daniel Kahneman
The Collected Works of William Shakespeare
The End of Average – Todd Rose
The Hard Thing About Hard Things – Ben Horowitz
Playing to Win – AG Lafley and Roger L Martin
The Invincible Company – Fred Etiemble, et al
How Innovation Works – Matt Ridley
Profit Patterns – Adrian Slywotzky and David J Morrison
Influence – Robert Cialdini
The Visible Hand – Alfred Chandler
Inventing the Electronic Century – Alfred Chandler