Don’t Be a Brand-Hunting Hirer: The Fallacy of Logo-Driven Recruitment
Not every song the Beatles wrote was a hit, and not every person who’s passed through the doors of a prestigious firm is a top-tier asset.
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Closer to the Couch: The Megatrend Shifting Entire Industries
“Closer to the Couch” is a trend transforming industries by making products and services more accessible at home, from entertainment to healthcare and retail.
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Marketing and Digital Experiment Guide: A Simple, Step-by-Step Framework for Success
The best way to improve your marketing and digital tactics is through testing and learning. Here’s a guide for designing and running experiments to improve marketing, brand, customer experience and product.
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Is This Taylor Swift’s Biggest Risk Yet? ‘The Tortured Poet’s Department’ Review
This review of “The Tortured Poet’s Department” reveals how its introspective turn might redefine Tay’s career, drawing parallels to historical empires at the brink of decline.
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(Sir Lewis) Hamilton: The Musical
Using ChatGPT, I wrote a musical called “Hamilton” based on Lewis Hamilton’s shock shift to Ferrari.
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From UX to AIX: How AI will help us seamlessly connect our lives
Explore the transformative world of Artificial Intelligence Experience (AIX), which promises to improve user experience – but businesses have to get on board.
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Economissed: The Santa Dilemma
“Is Santa Real?” is a common, delicate question parents face, signaling a child’s growth. It’s a moment to shift from myth to teaching values of generosity, kindness, and the joy of giving. Handling this query thoughtfully shapes a child’s understanding of trust and preserves the magic of childhood wonder.
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I’ve started a new series: Economissed
I’ve embarked upon “Economissed,” a novel project marrying AI’s prowess with my own insights, styled after a leading economics newspaper.
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Representation vs Delegateship: An Emerging Problem in Corporate Governance
There’s a tug-of-war between representation and delegateship in corporate governance. This new trend may jeopardise board effectiveness and integrity.
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The shopper bots are coming: are we ready for B2A?
A transformation is about to take place in how we browse, compare, and purchase products. It’s the rise of autonomous shopping agents; AI-powered bots that act on behalf of human consumers, helping them shop across various retailers and providers.
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The Art and Science of Presentations: 18 Tips and Tricks for Engaging and Persuasive Speaking
Learn valuable tips on delivering engaging presentations and speeches. Using lessons from behavioural psychology, politics, theatre and business, here are 18 of my best tips.
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Ensuring Future Viability: The Need for Minimum Future Features in Connected Products
The challenge of obsolescence looms over connected products. A minimum future feature set could ensure their core functionalities endure.
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In Defence of Capitalism: Nurturing Innovation, Prosperity, Sustainability and Freedom
Capitalism is crucial for societal progress. It’s a driver of innovation, freedom and wealth for all. Don’t let radical anti-capitalist voices overshadow the universal benefits.
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The Future of Film: AI’s Reel Revolution
AI’s role in Hollywood is evolving. From AI screenwriters to AI twins to personalised films, technology is reshaping the future of film and entertainment
Continue reading →Smartphones are ruining “The Moment”
Our desire to document experiences at sporting events and music concerts is destroying the experience
Continue reading →ChatGPT vs. Advertising Hubris: Linkedin Lament
AI is here to stay. Advertising professionals who publicly mock AI are essentially crafting their own public epitaphs.
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Designing Persuasive Customer Experience: From Aristotle to AI
Discover how Aristotle’s principles and AI can enhance customer experience design for a more persuasive approach in this era of digital transformation.
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In the Media: I was Interviewed on the Digital Transformation & Leadership Podcast with Danny Levy
I recently had the pleasure of being interviewed on the Digital Transformation & Leadership podcast. Here’s a summary of it.
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RIP Michael Gudinski
Gudinski was more than a music industry leader, he was a magnet for Melbourne and a force of nature.
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In the Media: Facebook vs the Australian Media and Government
I had a great chat with Ahron Young from Ticker television just after the news broke that Facebook had banned news publishers from sharing their content on the platform
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