Bunnings Warehouse uses it’s Facebook Page only as an advertising platform. Nothing more.
No posts.
Comments turned off.
Five images.
No apps or subpages.
No moderation needed.
No over-investment in low reach, low payoff social media channels.
As you can see below, that’s the entire extent of their “social media” page.
It’s never good to see businesses fail, especially when you see it happening long in advance. Shoes of Prey is in liquidation. The “mass customisation” shoe brand had long sung the praises of influencer marketing, claiming that viral videos had led to a “permanent 300% increase in sales“(!!!).
As Kellyanne Conway wisely said of Trump, he knows the difference between what offends and what affects. This is the key to his brilliant tactics. Do something that affects, and distract by doing something that offends, something generally irrelevant of little or no consequence that gets his critics all riled
Facebook has provided a link where you can check if you (or your friends) shared your Facebook data with Cambridge Analytica.
Apparently, mine has not.
Interestingly, one of the biggest misconceptions over the Cambridge Analytica scandal is that there was some sort of “leak” of data from Facebook. This couldn’t be
B&T has come out with a new feature, “Meet The Futurists”. They asked me and a number of fellow marketing and advertising leaders what our views (predictions) were about marketing trends.
My answers covered: the media industry, digital marketing, the advertising industry, blockchain, marketing science (Ehrenberg), lean startup principles in marketing,
I’m not a fan of AOC. I think she’s a tremendously destructive policy maker, with a truly poor grasp on evidence, theory and practical application of policy. And her politics is so statist as to be bordering on dictatorial.
She destroyed the Amazon for NY bid.
This is so interesting – how do you increase the value of a company?
By increasing profits? Or by increasing the perceived value (not necessarily size) of profits. Ferrari are trying
Apple News desktop app is very good. It automatically finds newspaper and magazine subscriptions and imports them into the app. The “Evening Digest” is excellent. It’s a mix of things I’d traditionally read and a lot of stuff that I wouldn’t; great curation.
I’m looking forward to seeing whether the curation
Wherever you go online, you leave information behind about yourself. This is referred to as your “digital footprint”.
Consider everything you do when you’re online:
Check into your favourite bar on Facebook.
Post an image of a great dinner at a particular restaurant.
Conduct a Google search for a
Mumbrella asked me to review a series of current Aussie ad campaigns.
Here’s what I said:
1. Qantas → was bringing the iconic “I still call Australia Home” anthem the right thing to do? Is Qantas advertising becoming stale? In your view was this an effective way of creating an inflight video?
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