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The F Rant

The website of Constantine Frantzeskos.

Digital strategist to the world's biggest organisations.
Founder. Non-Executive Director. Startup Advisor.

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    © 2021 Constantine Frantzeskos
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    Trends and Insights

    The user is always right. And the user is always far ahead of the companies they are buying from. Companies need to understand their future digital consumer and do things now to meet them and exceed their expectations.

    RIP Michael Gudinski

    RIP Michael Gudinski

    2 March 2021

    Gudinski was more than a music industry leader, he was a magnet for Melbourne and a force of nature.

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    In the Media: Facebook vs the Australian Media and Government

    In the Media: Facebook vs the Australian Media and Government

    24 February 2021

    I had a great chat with Ahron Young from Ticker television just after the news broke that Facebook had banned news publishers from sharing their content on the platform

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    When your world shinks, go big

    24 February 2021

    The businesses that have done well have been responsive to change had a mindset that valued adaptability and versatility

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    In the Media: The Informer on Facebook vs the Media/Government, Clubhouse, and more

    23 February 2021

    I had a great chat with legendary TV journalist and newscaster George Donikian from The Informer about the Facebook news media dispute.

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    Australian news publishers vs Facebook/Google

    Australian news publishers vs Facebook/Google

    18 February 2021

    Journalism is vital to a thriving and healthy society. However, print media management have failed to provide an appropriate business model to monetise quality journalism.

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    From concierge commerce to visual search: Three digital trend predictions for 2021

    28 January 2021

    My top three digital trends to watch in business in 2021

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    Our lousy shot at quarantine

    23 January 2021

    We’ve held the world’s best tennis players prisoner with sub-standard food and experience – it is a complete failure of imagination.

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    Guest Post: The Expert Dilemma

    Guest Post: The Expert Dilemma

    29 April 2020

    Andrew Danos is an Australian businessman currently living in Israel. He has an MBA from Kellogg Business School and is a former adviser to The…

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    Delusional “brand purpose” is destroying businesses

    21 November 2019

    There’s a new scourge harming jobs and business. It’s a form of addiction. Not Opium addiction, but OPM addiction.

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    This is one of the very best pages on the internet: Everyday social experiments with unpredicted outcomes

    2 October 2019

    So many fantastic examples of: biases, logical fallacies, behavioural psychology, heuristical biases, and behavioural economic theories turned upside down. Source: What is the most bizarre…

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    “Turn the comments off”. Bunnings uses Facebook only as an advertising platform – AND IT’S BRILLIANT

    29 March 2019

    Bunnings Warehouse uses it’s Facebook Page only as an advertising platform. Nothing more. No posts. Comments turned off. Five images. No apps or subpages. No moderation…

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    There’s a huge difference between what offends and what affects

    8 November 2018

    As Kellyanne Conway wisely said of Trump, he knows the difference between what offends and what affects. This is the key to his brilliant tactics….

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    Apple News on OSX Mojave – the future of news and publishing?

    Apple News on OSX Mojave – the future of news and publishing?

    5 October 2018

    Apple News desktop app is very good. It automatically finds newspaper and magazine subscriptions and imports them into the app. The “Evening Digest” is excellent….

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    I’m in B&Ts “Meet the Futurists” – marketing trends & predictions

    I’m in B&Ts “Meet the Futurists” – marketing trends & predictions

    5 March 2018

    B&T has come out with a new feature, “Meet The Futurists”. They asked me and a number of fellow marketing and advertising leaders what our…

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    15 Reasons Why Donald Trump Won – A Marketeer’s View

    15 Reasons Why Donald Trump Won – A Marketeer’s View

    18 November 2016

    Donald Trump’s election is a stark reminder of some basic marketing principles around consumers, content and channels. Two flawed but distinctive political products came to…

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    Why marketers should cut social media budgets

    Why marketers should cut social media budgets

    14 July 2016

    All too often, brands invest millions of dollars into social media for the wrong reasons. Paid advertising is a more effective way to acquire new…

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    The Five Faces of Social Media

    The Five Faces of Social Media

    23 February 2016

    Very often, I will be in a discussion with a client where they espouse the virtues of social media. They’ll suggest that social media is…

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    How Facebook Reactions will change social media

    How Facebook Reactions will change social media

    13 October 2015

    Facebook has confirmed it’s now testing a new Reactions feature in Ireland and Spain which may be soon rolled out worldwide. Essentially the Reactions feature…

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    IBM Watson API: Artificial intelligence as a Service

    IBM Watson API: Artificial intelligence as a Service

    20 February 2015

    In the past supercomputing was only accessible to large corporations who could afford to fork out tens of millions of dollars to set them up….

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    Why your brand should be as famous as Kim Kardashian’s bum.

    Why your brand should be as famous as Kim Kardashian’s bum.

    13 January 2015

    Everyone knows who Kim Kardashian is, unless of course you have been living under a very very large rock. Kim Kardashian is…. well famous for…

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