Fantastic news from LaunchVic
Victoria will be the home of the only startup fund of funds in Australia. Israel’s startup nation was boosted by Yozma. NZ has NZVIF. Now Australia has the Victorian Startup Capital Fund.
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The Ultimate Guide to Outsmarting Google’s 2021 Algorithm Changes: Google’s new Core Web Vitals
Optimise your site for Google’s Core Web Vitals before they are launched in 2021
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Guest Post: The Expert Dilemma
Andrew Danos is an Australian businessman currently living in Israel. He has an MBA from Kellogg Business School and is a former adviser to The…
Continue reading →Why are all US Presidential campaigns asking you to text?
Mobile is looking like the key campaign channel in the 2020 Presidential election campaign.
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The most valuable part of Tiffany is the colour blue. LVMH paid $US16bn for it.
When LVMH bought Tiffany, LVMH’s CEO Bernard Arnault was particularly interested in Tiffany’s distinctive blue packaging.
Continue reading →Delusional “brand purpose” is destroying businesses
There’s a new scourge harming jobs and business. It’s a form of addiction. Not Opium addiction, but OPM addiction.
Continue reading →In the Media: Jerusalem Post
We randomly had drinks on a balmy Jerusalem evening with Israeli Prime Minister Benjamin Netanyahu, his wife Sara and their guests: the former Prime Minister of Canada Stephen Harper and his wife, Laureen. Here’s how it happened.
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Private health insurers should innovate, instead of rent-seek
PHI should be the central concierge that gathers data in order to better diagnose or prevent health issues.
Continue reading →This is one of the very best pages on the internet: Everyday social experiments with unpredicted outcomes
So many fantastic examples of: biases, logical fallacies, behavioural psychology, heuristical biases, and behavioural economic theories turned upside down. Source: What is the most bizarre…
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How to spot a good marketer? Through their definition of competition.
Late one afternoon, I was sitting with group of executives from a large sports team with a global profile. In their slick office, they’d gathered…
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WeWork is a house of cards. It’s a fundamentally weak business model.
For years I’ve been astonished by the valuations attached to WeWork, which is a very fragile business with a very fragile business model
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A Reading Room of the future
What if we had the option of enhancing our reading space? Imagine a personal reading room where the environment changed, enhancing and exaggerating the experience…
Continue reading →“Turn the comments off”. Bunnings uses Facebook only as an advertising platform – AND IT’S BRILLIANT
Bunnings uses it’s Facebook Page only as an advertising platform. Nothing more. No posts. No comments. No waste.
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The way AOC argues environmental policy is really brilliant
I’m not a fan of AOC. I think she’s a tremendously destructive policy maker, with a truly poor grasp on evidence, theory and practical application…
Continue reading →One home for all of my news, please
All you can eat news services with a subscription or micropayments model is really fantastic.
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Shoes of Prey – another example of why influencer marketing is a surefire way to go broke
Influencer marketing is a low reach marketing tactic that appeals to a small number of frequent / highest users of the brand, but does not sufficiently grow the number of buyers / customers.
Continue reading →Transformation: Ferrari is worth more as a luxury brand than as an automotive brand.
This is so interesting – how do you increase the value of a company? By increasing profits? Or by increasing the perceived value (not necessarily…
Continue reading →There’s a huge difference between what offends and what affects
As Kellyanne Conway wisely said of Trump, he knows the difference between what offends and what affects. This is the key to his brilliant tactics….
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Apple News on OSX Mojave – the future of news and publishing?
Apple News desktop app is very good. It automatically finds newspaper and magazine subscriptions and imports them into the app. The “Evening Digest” is excellent….
Continue reading →Here’s how to check if your Facebook data was shared with Cambridge Analytica
Facebook has provided a link where you can check if you (or your friends) shared your Facebook data with Cambridge Analytica. Apparently, mine has not….
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What does my Facebook data say about me – and how do I access it?
Here’s how you can find out how much Facebook and Google know about you
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I’m in B&Ts “Meet the Futurists” – marketing trends & predictions
B&T has come out with a new feature, “Meet The Futurists”. They asked me and a number of fellow marketing and advertising leaders what our…
Continue reading →Mumbrella advertising review: Qantas (great), CUB (OK), Black Hawk (half-baked) and nab (forgettable)
Mumbrella asked me to review a series of current Aussie ad campaigns. Here’s what I said: 1. Qantas → was bringing the iconic “I still…
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Unboxing of the new Apple HomePod
We just received our Apple Homepod at PENSO Melbourne – ahead of the rest of the world. I’ve pivoted to video (for this one post).
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The Subscription Economy expands: BMW to Charge $80 Annual Fee for Apple CarPlay
More on the Subscription Economy. This time, the automotive industry. We’re used to paying a monthly fee for roadside assistance. We’re used to paying a…
Continue reading →When Growth Stalls: How to Boost Growth in Large Organisations
The push to start new businesses continues. In Q1 2017, the number of seed and angel deals increased by 1.4 per cent compared to Q1…
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15 Reasons Why Donald Trump Won – A Marketeer’s View
Donald Trump’s election is a stark reminder of some basic marketing principles around consumers, content and channels. Two flawed but distinctive political products came to…
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A Selfie Will Soon Replace Your Password
The need for online security is more important than ever. Online payment fraud is on the rise, and life is becoming increasingly reliant on the…
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Why marketers should cut social media budgets
All too often, brands invest millions of dollars into social media for the wrong reasons. Paid advertising is a more effective way to acquire new…
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I Sea: Awards are not the purpose of advertising
I worked in the music industry for many years, with many globally renowned artists, songwriters, composers, producers and musicians, from Max Martin to Mutt Lange…
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