2015 Super Bowl Ad Review. #WasteOfMoney
The NFL Super Bowl is the world’s most sought after advertising space, however, is it really worth the money? In 2015 over 114 million people…
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There is only really one sustainable way to increase profits over the long-term – marketing.
Three things we can learn from Apple’s $US18 billion net profit
Apple recently reported a record profit for the past financial quarter. The $US18 billion net profit is the largest quarterly profit to be posted by…
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Why your brand should be as famous as Kim Kardashian’s bum.
Everyone knows who Kim Kardashian is, unless of course you have been living under a very very large rock. Kim Kardashian is…. well famous for…
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Take Bart’s advice – Don’t sell your soul… to the discount devil
In the mid 90’s Bart Simpson sold his soul to Millhouse for a mere $5. After a series of calamities he realised that life isn’t…
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Location based gaming – is this the next game changer?
Location based games, such as Geocaching, are gaining worldwide popularity. Geocaching is a worldwide treasure hunt that’s becoming a huge craze all over the world….
Continue reading →People hate losing control (of videos) because they don't expect to
Yes, of course people hate those ugly video pre-rolls that appear before video content on YouTube or other video publisher sites. Video pre-rolls are totally…
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To subscribe, or not to subscribe?
The late Frank Thring once voiced a radio ad for Melbourne’s famous radio station, Triple R, dragging out his vowels and consonants in a very…
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The Viral Plague – Why "viral" videos are a waste of time and money
The Virus of Viral A new, virulent plague has afflicted communications agencies and marketing departments all over the world; one that’s based on the flimsy…
Continue reading →20 x 12 – 20 Trends for communicators in 2012
I’ve compiled a list of 20 trends for communicators for the next 12 months. Enjoy! 1. True Digital Communications What many people in our industry…
Continue reading →The Age / SMH: How social media are changing advertising
I am quoted towards the end of the piece: How Facebook and Twitter are changing the face of advertising. I said “Fair dinkum” in the Australian…
Continue reading →Me + Campaign Asia + Social Gaming
I have been quoted in a new piece in Campaign Asia Magazine on Social Gaming. Here’s a link to the piece: Campaign Asia April 11 Social…
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Safari's "Reader" poses problems for advertisers
Apple has just launched an updated version of the Safari web browser. One of the key features is an in-built “reader”, that identifies an article…
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Apple iPad – What's old is Newton
Check out this 1993 ad for the infamous Apple Newton. Now check out this 2010 for the new Apple iPad. I like the subtle hat…
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"Simplicity is clarity, transparency and empathy"
There’s a lot to be said about simplicity. It’s the sign that someone “gets it”. The simpler, the better. As Albert Einstein said: “Everything should…
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Beautiful Information / Data Visualisation
We’ve said a few times that 2010 is the year of data visualisation; ways in which ordinary information can be visualised in a way that…
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The Apple iPad – Initial Thoughts
Every so often, a technology comes along that redefines competition within markets: Email redefined the way people communicate, and in doing so, undermined the letter…
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Monopoly’s Massive Multiplayer Online Game (MMMOG)
How adland is cutting Big Media out of the future: a great piece from Wired on the Tribal DDB / Monopoly City Streets Massive Multiplayer…
Continue reading →Banner ads attached to flies – utterly remarkable
These kooky Germans attached banner ads to flies, and set them free in the giant Frankfurt convention centre. It’s brilliant, and very worthy of notice…
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Who needs a TV network when you’ve got UStream
Ustream is a live streaming service, where anyone can stream footage, video, audio and archival footage live on the web to potentially millions of people….
Continue reading →Apple’s T-shirt Box Photo
This is what makes Apple Apple. Even the boxes that hold call centre employee t-shirts have been designed with the single sense of purpose, that…
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