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The F Rant

The website of Constantine Frantzeskos.

Digital strategist to the world's biggest organisations.
Founder. Non-Executive Director. Startup Advisor.

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    © 2021 Constantine Frantzeskos
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    Marketing

    There is only really one sustainable way to increase profits over the long-term – marketing.

    2015 Super Bowl Ad Review. #WasteOfMoney

    2015 Super Bowl Ad Review. #WasteOfMoney

    10 February 2015

    The NFL Super Bowl is the world’s most sought after advertising space, however, is it really worth the money? In 2015 over 114 million people…

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    Three things we can learn from Apple’s $US18 billion net profit

    Three things we can learn from Apple’s $US18 billion net profit

    3 February 2015

    Apple recently reported a record profit for the past financial quarter. The $US18 billion net profit is the largest quarterly profit to be posted by…

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    Why your brand should be as famous as Kim Kardashian’s bum.

    Why your brand should be as famous as Kim Kardashian’s bum.

    13 January 2015

    Everyone knows who Kim Kardashian is, unless of course you have been living under a very very large rock. Kim Kardashian is…. well famous for…

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    Take Bart’s advice – Don’t sell your soul… to the discount devil

    Take Bart’s advice – Don’t sell your soul… to the discount devil

    1 December 2014

    In the mid 90’s Bart Simpson sold his soul to Millhouse for a mere $5. After a series of calamities he realised that life isn’t…

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    Location based gaming – is this the next game changer?

    Location based gaming – is this the next game changer?

    30 October 2014

    Location based games, such as Geocaching, are gaining worldwide popularity. Geocaching is a worldwide treasure hunt that’s becoming a huge craze all over the world….

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    People hate losing control (of videos) because they don't expect to

    29 March 2013

    Yes, of course people hate those ugly video pre-rolls that appear before video content on YouTube or other video publisher sites. Video pre-rolls are totally…

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    To subscribe, or not to subscribe?

    To subscribe, or not to subscribe?

    23 January 2013

    The late Frank Thring once voiced a radio ad for Melbourne’s famous radio station, Triple R, dragging out his vowels and consonants in a very…

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    The Viral Plague – Why "viral" videos are a waste of time and money

    The Viral Plague – Why "viral" videos are a waste of time and money

    16 January 2013

    The Virus of Viral A new, virulent plague has afflicted communications agencies and marketing departments all over the world; one that’s based on the flimsy…

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    20 x 12 – 20 Trends for communicators in 2012

    16 March 2012

    I’ve compiled a list of 20 trends for communicators for the next 12 months.  Enjoy! 1. True Digital Communications What many people in our industry…

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    The Age / SMH: How social media are changing advertising

    23 May 2011

    I am quoted towards the end of the piece: How Facebook and Twitter are changing the face of advertising. I said “Fair dinkum” in the Australian…

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    Me + Campaign Asia + Social Gaming

    11 April 2011

    I have been quoted in a new piece in Campaign Asia Magazine on Social Gaming.  Here’s a link to the piece: Campaign Asia April 11 Social…

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    Safari's "Reader" poses problems for advertisers

    Safari's "Reader" poses problems for advertisers

    9 June 2010

    Apple has just launched an updated version of the Safari web browser. One of the key features is an in-built “reader”, that identifies an article…

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    Apple iPad – What's old is Newton

    Apple iPad – What's old is Newton

    18 May 2010

    Check out this 1993 ad for the infamous Apple Newton. Now check out this 2010 for the new Apple iPad. I like the subtle hat…

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    "Simplicity is clarity, transparency and empathy"

    "Simplicity is clarity, transparency and empathy"

    6 April 2010

    There’s a lot to be said about simplicity. It’s the sign that someone “gets it”. The simpler, the better. As Albert Einstein said: “Everything should…

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    Beautiful Information / Data Visualisation

    Beautiful Information / Data Visualisation

    12 March 2010

    We’ve said a few times that 2010 is the year of data visualisation; ways in which ordinary information can be visualised in a way that…

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    The Apple iPad – Initial Thoughts

    The Apple iPad – Initial Thoughts

    2 February 2010

    Every so often, a technology comes along that redefines competition within markets: Email redefined the way people communicate, and in doing so, undermined the letter…

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    Monopoly’s Massive Multiplayer Online Game (MMMOG)

    Monopoly’s Massive Multiplayer Online Game (MMMOG)

    26 November 2009

    How adland is cutting Big Media out of the future: a great piece from Wired on the Tribal DDB / Monopoly City Streets Massive Multiplayer…

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    Banner ads attached to flies – utterly remarkable

    2 November 2009

    These kooky Germans attached banner ads to flies, and set them free in the giant Frankfurt convention centre. It’s brilliant, and very worthy of notice…

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    Who needs a TV network when you’ve got UStream

    Who needs a TV network when you’ve got UStream

    29 October 2009

    Ustream is a live streaming service, where anyone can stream footage, video, audio and archival footage live on the web to potentially millions of people….

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    Apple’s T-shirt Box Photo

    26 October 2009

    This is what makes Apple Apple. Even the boxes that hold call centre employee t-shirts have been designed with the single sense of purpose, that…

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