2015 Super Bowl ad review: PART 2
As I wrote two weeks ago, unbranded ads are a waste of time and money. TSN just released the results from its analysis of the 2015 Super Bowl ad campaigns, which…
Continue reading →There is only really one sustainable way to increase profits over the long-term – marketing.
As I wrote two weeks ago, unbranded ads are a waste of time and money. TSN just released the results from its analysis of the 2015 Super Bowl ad campaigns, which…
Continue reading →Facebook has just released a new call-to-action button for company pages. The call to action button sits on the right hand side of a page’s…
Continue reading →The NFL Super Bowl is the world’s most sought after advertising space, however, is it really worth the money? In 2015 over 114 million people…
Continue reading →Apple recently reported a record profit for the past financial quarter. The $US18 billion net profit is the largest quarterly profit to be posted by…
Continue reading →Everyone knows who Kim Kardashian is, unless of course you have been living under a very very large rock. Kim Kardashian is…. well famous for…
Continue reading →In the mid 90’s Bart Simpson sold his soul to Millhouse for a mere $5. After a series of calamities he realised that life isn’t…
Continue reading →Location based games, such as Geocaching, are gaining worldwide popularity. Geocaching is a worldwide treasure hunt that’s becoming a huge craze all over the world….
Continue reading →Don’t go chasing social media likes or hashtag mentions. Answer people’s questions and intercept their category interest to your brand.
Continue reading →Yes, of course people hate those ugly video pre-rolls that appear before video content on YouTube or other video publisher sites. Video pre-rolls are totally…
Continue reading →The late Frank Thring once voiced a radio ad for Melbourne’s famous radio station, Triple R, dragging out his vowels and consonants in a very…
Continue reading →The Virus of Viral A new, virulent plague has afflicted communications agencies and marketing departments all over the world; one that’s based on the flimsy…
Continue reading →I’ve compiled a list of 20 trends for communicators for the next 12 months. Enjoy! 1. True Digital Communications What many people in our industry…
Continue reading →I am quoted towards the end of the piece: How Facebook and Twitter are changing the face of advertising. I said “Fair dinkum” in the Australian…
Continue reading →I have been quoted in a new piece in Campaign Asia Magazine on Social Gaming. Here’s a link to the piece: Campaign Asia April 11 Social…
Continue reading →Apple has just launched an updated version of the Safari browser that can strip ads out and foucs just on the content
Continue reading →Check out this 1993 ad for the infamous Apple Newton. Now check out this 2010 for the new Apple iPad. I like the subtle hat…
Continue reading →There’s a lot to be said about simplicity. It’s the sign that someone “gets it”. The simpler, the better. As Albert Einstein said: “Everything should…
Continue reading →We’ve said a few times that 2010 is the year of data visualisation; ways in which ordinary information can be visualised in a way that…
Continue reading →Every so often, a technology comes along that redefines competition within markets: Email redefined the way people communicate, and in doing so, undermined the letter…
Continue reading →How adland is cutting Big Media out of the future: a great piece from Wired on the Tribal DDB / Monopoly City Streets Massive Multiplayer…
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