Closer to the Couch: The Megatrend Shifting Entire Industries
“Closer to the Couch” is a trend transforming industries by making products and services more accessible at home, from entertainment to healthcare and retail.
Continue reading →Digital Strategy
How organisations will make the most of the creative destruction of this digital age
Marketing and Digital Experiment Guide: A Simple, Step-by-Step Framework for Success
The best way to improve your marketing and digital tactics is through testing and learning. Here’s a guide for designing and running experiments to improve marketing, brand, customer experience and product.
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From UX to AIX: How AI will help us seamlessly connect our lives
Explore the transformative world of Artificial Intelligence Experience (AIX), which promises to improve user experience – but businesses have to get on board.
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The shopper agents are coming: are we ready for B2A?
A transformation is about to take place in how we browse, compare, and purchase products. It’s the rise of autonomous shopping agents; AI-powered bots that act on behalf of human consumers, helping them shop across various retailers and providers.
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Ensuring Future Viability: The Need for Minimum Future Features in Connected Products
The challenge of obsolescence looms over connected products. A minimum future feature set could ensure their core functionalities endure.
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The Future of Film: AI’s Reel Revolution
AI’s role in Hollywood is evolving. From AI screenwriters to AI twins to personalised films, technology is reshaping the future of film and entertainment
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In the Media: I was Interviewed on the Digital Transformation & Leadership Podcast with Danny Levy
I recently had the pleasure of being interviewed on the Digital Transformation & Leadership podcast. Here’s a summary of it.
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In the Media: Facebook vs the Australian Media and Government
I had a great chat with Ahron Young from Ticker television just after the news broke that Facebook had banned news publishers from sharing their content on the platform
Continue reading →When your world shinks, go big
The businesses that have done well have been responsive to change had a mindset that valued adaptability and versatility
Continue reading →In the Media: The Informer on Facebook vs the Media/Government, Clubhouse, and more
I had a great chat with legendary TV journalist and newscaster George Donikian from The Informer about the Facebook news media dispute.
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Australian news publishers vs Facebook/Google
Journalism is vital to a thriving and healthy society. However, print media management have failed to provide an appropriate business model to monetise quality journalism.
Continue reading →From concierge commerce to visual search: Three digital trend predictions for 2021
My top three digital trends to watch in business in 2021
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Private health insurers should innovate, instead of rent-seek
PHI should be the central concierge that gathers data in order to better diagnose or prevent health issues.
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How to spot a good marketer? Through their definition of competition.
Late one afternoon, I was sitting with group of executives from a large sports team with a global profile. In their slick office, they’d gathered…
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WeWork is a house of cards. It’s a fundamentally weak business model.
For years I’ve been astonished by the valuations attached to WeWork, which is a very fragile business with a very fragile business model
Continue reading →One home for all of my news, please
All you can eat news services with a subscription or micropayments model is really fantastic.
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Apple News on OSX Mojave – the future of news and publishing?
Apple News desktop app is very good. It automatically finds newspaper and magazine subscriptions and imports them into the app. The “Evening Digest” is excellent….
Continue reading →Here’s how to check if your Facebook data was shared with Cambridge Analytica
Facebook has provided a link where you can check if you (or your friends) shared your Facebook data with Cambridge Analytica. Apparently, mine has not….
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What does my Facebook data say about me – and how do I access it?
Here’s how you can find out how much Facebook and Google know about you
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I’m in B&Ts “Meet the Futurists” – marketing trends & predictions
B&T has come out with a new feature, “Meet The Futurists”. They asked me and a number of fellow marketing and advertising leaders what our…
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The Subscription Economy expands: BMW to Charge $80 Annual Fee for Apple CarPlay
More on the Subscription Economy. This time, the automotive industry. We’re used to paying a monthly fee for roadside assistance. We’re used to paying a…
Continue reading →When Growth Stalls: How to Boost Growth in Large Organisations
The push to start new businesses continues. In Q1 2017, the number of seed and angel deals increased by 1.4 per cent compared to Q1…
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A Selfie Will Soon Replace Your Password
The need for online security is more important than ever. Online payment fraud is on the rise, and life is becoming increasingly reliant on the…
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Why marketers should cut social media budgets
All too often, brands invest millions of dollars into social media for the wrong reasons. Paid advertising is a more effective way to acquire new…
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I Sea: Awards are not the purpose of advertising
I worked in the music industry for many years, with many globally renowned artists, songwriters, composers, producers and musicians, from Max Martin to Mutt Lange…
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McDonald’s new unbranded campaigns are actually very distinctive
McDonald’s recently released a series of advertisements which are completely stripped of any branding, yet the brand is still instantly recognisable. The ads show a…
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Why your brand should be as famous as Kim Kardashian’s bum.
Everyone knows who Kim Kardashian is, unless of course you have been living under a very very large rock. Kim Kardashian is…. well famous for…
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Take Bart’s advice – Don’t sell your soul… to the discount devil
In the mid 90’s Bart Simpson sold his soul to Millhouse for a mere $5. After a series of calamities he realised that life isn’t…
Continue reading →The Power of Search Keywords: Shift your Marketing Strategy from Hashtags to Consumer Intent
Don’t go chasing social media likes or hashtag mentions. Answer people’s questions and intercept their category interest to your brand.
Continue reading →People hate losing control (of videos) because they don't expect to
Yes, of course people hate those ugly video pre-rolls that appear before video content on YouTube or other video publisher sites. Video pre-rolls are totally…
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