Digital Strategy, Trends and Insights

A Selfie Will Soon Replace Your Password1 minute read

The need for online security is more important than ever. Online payment fraud is on the rise, and life is becoming increasingly reliant on the cloud. From online banking to ordering takeout, we risk compromising our details daily. Yet, as the concern about online security grows, businesses always find new ways to prevent hackers from stealing data.

MasterCard leads the way in the fight for the security of customer data. Soon, MasterCard customers will be to replace their passwords with a ‘selfie’ and fingerprint, allowing them to verify their identity and ensure secure online payments. If the trend catches on, traditional passwords will no longer be a target for online hackers.

mastercard-face

Bad password hygiene is a major issue for online security. People often use the same password across multiple platforms – often using terms that are common or easy to guess. ‘Selfies’ will help to reduce the risk of bad password hygiene, and beyond that, hasten the demise of passwords.

Here are ways companies may verify you into the future:

  • Mobile devices to open driverless cars.
  • Smartwatches to verify your identity via your heartbeat.
  • Retina scanners to verify your identity.
  • Compulsory two-step authentication processes.
  • Using emojis in place of your numerical and alphabetical passwords.
  • Computer tattoos that use information like ECG, EEG and body temperature to verify your identity.

Published by Constantine Frantzeskos

I build and grow global businesses, brands, and digital products with visionary marketing & digital strategy | Non-Executive Director | Startup investor and advisor | Techno-optimist