The user is always right. And the user is always far ahead of the companies they are buying from. Companies need to understand their future digital consumer and do things now to meet them and exceed their expectations.
I think Max Martin is the greatest songwriter in the world. I got OpenAI’s Deep Research Tool to analyse what makes him so great, and write a “how-to” guide for others to write and produce hit songs like Max Martin.
Continue reading →Donald Trump’s negotiation tactics defy convention. From outrageous demands to strategic chaos, he demonstrates a familiar pattern of behaviours. This is his playbook in 2024–25.
Continue reading →“Closer to the Couch” is a trend transforming industries by making products and services more accessible at home, from entertainment to healthcare and retail.
Continue reading →This review of “The Tortured Poet’s Department” reveals how its introspective turn might redefine Tay’s career, drawing parallels to historical empires at the brink of decline.
Continue reading →Using ChatGPT, I wrote a musical called “Hamilton” based on Lewis Hamilton’s shock shift to Ferrari.
Continue reading →A transformation is about to take place in how we browse, compare, and purchase products. It’s the rise of autonomous shopping agents; AI-powered bots that act on behalf of human consumers, helping them shop across various retailers and providers.
Continue reading →The challenge of obsolescence looms over connected products. A minimum future feature set could ensure their core functionalities endure.
Continue reading →AI’s role in Hollywood is evolving. From AI screenwriters to AI twins to personalised films, technology is reshaping the future of film and entertainment
Continue reading →Our desire to document experiences at sporting events and music concerts is destroying the experience
Continue reading →AI is here to stay. Advertising professionals who publicly mock AI are essentially crafting their own public epitaphs.
Continue reading →Discover how Aristotle’s principles and AI can enhance customer experience design for a more persuasive approach in this era of digital transformation.
Continue reading →I recently had the pleasure of being interviewed on the Digital Transformation & Leadership podcast. Here’s a summary of it.
Continue reading →Gudinski was more than a music industry leader, he was a magnet for Melbourne and a force of nature.
Continue reading →I had a great chat with Ahron Young from Ticker television just after the news broke that Facebook had banned news publishers from sharing their content on the platform
Continue reading →The businesses that have done well have been responsive to change had a mindset that valued adaptability and versatility
Continue reading →I had a great chat with legendary TV journalist and newscaster George Donikian from The Informer about the Facebook news media dispute.
Continue reading →Journalism is vital to a thriving and healthy society. However, print media management have failed to provide an appropriate business model to monetise quality journalism.
Continue reading →My top three digital trends to watch in business in 2021
Continue reading →We’ve held the world’s best tennis players prisoner with sub-standard food and experience – it is a complete failure of imagination.
Continue reading →Some advice on what retailers (and consumers) should do to make the most of the growing Black Friday sales season
Continue reading →Andrew Danos is an Australian businessman currently living in Israel. He has an MBA from Kellogg Business School and is a former adviser to The…
Continue reading →There’s a new scourge harming jobs and business. It’s a form of addiction. Not Opium addiction, but OPM addiction.
Continue reading →So many fantastic examples of: biases, logical fallacies, behavioural psychology, heuristical biases, and behavioural economic theories turned upside down. Source: What is the most bizarre…
Continue reading →Bunnings uses it’s Facebook Page only as an advertising platform. Nothing more. No posts. No comments. No waste.
Continue reading →As Kellyanne Conway wisely said of Trump, he knows the difference between what offends and what affects. This is the key to his brilliant tactics….
Continue reading →Apple News desktop app is very good. It automatically finds newspaper and magazine subscriptions and imports them into the app. The “Evening Digest” is excellent….
Continue reading →B&T has come out with a new feature, “Meet The Futurists”. They asked me and a number of fellow marketing and advertising leaders what our…
Continue reading →Donald Trump’s election is a stark reminder of some basic marketing principles around consumers, content and channels. Two flawed but distinctive political products came to…
Continue reading →The need for online security is more important than ever. Online payment fraud is on the rise, and life is becoming increasingly reliant on the…
Continue reading →All too often, brands invest millions of dollars into social media for the wrong reasons. Paid advertising is a more effective way to acquire new…
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