2015 Super Bowl Ad Review. #WasteOfMoney
The NFL Super Bowl is the world’s most sought after advertising space, however, is it really worth the money? In 2015 over 114 million people…
Continue reading →Tag: twitter
The Age / SMH: How social media are changing advertising
I am quoted towards the end of the piece: How Facebook and Twitter are changing the face of advertising. I said “Fair dinkum” in the Australian…
Continue reading →Twit-hype – Half of Twitter have never Tweeted!
This from Marketing Charts: Half of Twitter Has Never Tweeted. So… 60% of people on Twitter abandon it after the first month. And now we find…
Continue reading →SmartCompany: Me on Twitter’s churn and burn
I’m is quoted in this Patrick Stafford piece in SmartCompany. It’s about Twitter’s appalling churn rate of over 60%. Some of the reasons why Twitter’s retention…
Continue reading →Twitter is for old people
According to Nielsen, Twitter is most popular with 35-49 year olds, with teens barely rating on the Twitter popularity scale: Twitter Doesn’t Smell Like Teen Spirit…
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