Smartphones are ruining “The Moment”
Our desire to document experiences at sporting events and music concerts is destroying the experience
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In the Media: Facebook vs the Australian Media and Government
I had a great chat with Ahron Young from Ticker television just after the news broke that Facebook had banned news publishers from sharing their content on the platform
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Australian news publishers vs Facebook/Google
Journalism is vital to a thriving and healthy society. However, print media management have failed to provide an appropriate business model to monetise quality journalism.
Continue reading →“Turn the comments off”. Bunnings uses Facebook only as an advertising platform – AND IT’S BRILLIANT
Bunnings uses it’s Facebook Page only as an advertising platform. Nothing more. No posts. No comments. No waste.
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Why marketers should cut social media budgets
All too often, brands invest millions of dollars into social media for the wrong reasons. Paid advertising is a more effective way to acquire new…
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The Five Faces of Social Media
Very often, I will be in a discussion with a client where they espouse the virtues of social media. They’ll suggest that social media is…
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How Facebook Reactions will change social media
Facebook has confirmed it’s now testing a new Reactions feature in Ireland and Spain which may be soon rolled out worldwide. Essentially the Reactions feature…
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2015 Super Bowl ad review: PART 2
As I wrote two weeks ago, unbranded ads are a waste of time and money. TSN just released the results from its analysis of the 2015 Super Bowl ad campaigns, which…
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Facebook’s new call-to-action button
Facebook has just released a new call-to-action button for company pages. The call to action button sits on the right hand side of a page’s…
Continue reading →The Power of Search Keywords: Shift your Marketing Strategy from Hashtags to Consumer Intent
Don’t go chasing social media likes or hashtag mentions. Answer people’s questions and intercept their category interest to your brand.
Continue reading →The Age / SMH: How social media are changing advertising
I am quoted towards the end of the piece: How Facebook and Twitter are changing the face of advertising. I said “Fair dinkum” in the Australian…
Continue reading →Twit-hype – Half of Twitter have never Tweeted!
This from Marketing Charts: Half of Twitter Has Never Tweeted. So… 60% of people on Twitter abandon it after the first month. And now we find…
Continue reading →Google Squared – Definitely Not for Nerds
Google has released a fantastic new search option called Google Squared – it structures unstructured data, puts it in a table, and makes compiling lists…
Continue reading →SmartCompany: Me on Twitter’s churn and burn
I’m is quoted in this Patrick Stafford piece in SmartCompany. It’s about Twitter’s appalling churn rate of over 60%. Some of the reasons why Twitter’s retention…
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