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The F Rant

The website of Constantine Frantzeskos.

Digital strategist to the world's biggest organisations.
Founder. Non-Executive Director. Startup Advisor.

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    Tag: brand management

    Why marketers should cut social media budgets

    Why marketers should cut social media budgets

    14 July 2016

    All too often, brands invest millions of dollars into social media for the wrong reasons. Paid advertising is a more effective way to acquire new…

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    I Sea: Awards are not the purpose of advertising

    I Sea: Awards are not the purpose of advertising

    23 June 2016

    I worked in the music industry for many years, with many globally renowned artists, songwriters, composers, producers and musicians, from Max Martin to Mutt Lange…

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    Why McDonald’s was right to snub Burger King

    Why McDonald’s was right to snub Burger King

    31 August 2015

    Ambush is a key tactic in war and McDonald’s executives have had to endure an ambush of a bizarre nature. Burger King’s attempt to create…

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    McDonald’s new unbranded campaigns are actually very distinctive

    McDonald’s new unbranded campaigns are actually very distinctive

    19 March 2015

    McDonald’s recently released a series of advertisements which are completely stripped of any branding, yet the brand is still instantly recognisable. The ads show a…

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    2015 Super Bowl ad review: PART 2

    2015 Super Bowl ad review: PART 2

    24 February 2015

    As I wrote two weeks ago, unbranded ads are a waste of time and money. TSN just released the results from its analysis of the 2015 Super Bowl ad campaigns, which…

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    2015 Super Bowl Ad Review. #WasteOfMoney

    2015 Super Bowl Ad Review. #WasteOfMoney

    10 February 2015

    The NFL Super Bowl is the world’s most sought after advertising space, however, is it really worth the money? In 2015 over 114 million people…

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    Three things we can learn from Apple’s $US18 billion net profit

    Three things we can learn from Apple’s $US18 billion net profit

    3 February 2015

    Apple recently reported a record profit for the past financial quarter. The $US18 billion net profit is the largest quarterly profit to be posted by…

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    Why your brand should be as famous as Kim Kardashian’s bum.

    Why your brand should be as famous as Kim Kardashian’s bum.

    13 January 2015

    Everyone knows who Kim Kardashian is, unless of course you have been living under a very very large rock. Kim Kardashian is…. well famous for…

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    Take Bart’s advice – Don’t sell your soul… to the discount devil

    Take Bart’s advice – Don’t sell your soul… to the discount devil

    1 December 2014

    In the mid 90’s Bart Simpson sold his soul to Millhouse for a mere $5. After a series of calamities he realised that life isn’t…

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    • Home
    • About Con Frantzeskos
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    • Media
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    • Collingwood Board Elections 2022