Why your brand should be as famous as Kim Kardashian’s bum.
Everyone knows who Kim Kardashian is, unless of course you have been living under a very very large rock. Kim Kardashian is…. well famous for…
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There is only really one sustainable way to increase profits over the long-term – marketing.
Take Bart’s advice – Don’t sell your soul… to the discount devil
In the mid 90’s Bart Simpson sold his soul to Millhouse for a mere $5. After a series of calamities he realised that life isn’t…
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Location based gaming – is this the next game changer?
Location based games, such as Geocaching, are gaining worldwide popularity. Geocaching is a worldwide treasure hunt that’s becoming a huge craze all over the world….
Continue reading →The Power of Search Keywords: Shift your Marketing Strategy from Hashtags to Consumer Intent
Don’t go chasing social media likes or hashtag mentions. Answer people’s questions and intercept their category interest to your brand.
Continue reading →People hate losing control (of videos) because they don't expect to
Yes, of course people hate those ugly video pre-rolls that appear before video content on YouTube or other video publisher sites. Video pre-rolls are totally…
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To subscribe, or not to subscribe?
The late Frank Thring once voiced a radio ad for Melbourne’s famous radio station, Triple R, dragging out his vowels and consonants in a very…
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The Viral Plague – Why "viral" videos are a waste of time and money
The Virus of Viral A new, virulent plague has afflicted communications agencies and marketing departments all over the world; one that’s based on the flimsy…
Continue reading →20 x 12 – 20 Trends for communicators in 2012
I’ve compiled a list of 20 trends for communicators for the next 12 months. Enjoy! 1. True Digital Communications What many people in our industry…
Continue reading →The Age / SMH: How social media are changing advertising
I am quoted towards the end of the piece: How Facebook and Twitter are changing the face of advertising. I said “Fair dinkum” in the Australian…
Continue reading →Me + Campaign Asia + Social Gaming
I have been quoted in a new piece in Campaign Asia Magazine on Social Gaming. Here’s a link to the piece: Campaign Asia April 11 Social…
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Safari’s “Reader” poses problems for advertisers
Apple has just launched an updated version of the Safari browser that can strip ads out and foucs just on the content
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Apple iPad – What's old is Newton
Check out this 1993 ad for the infamous Apple Newton. Now check out this 2010 for the new Apple iPad. I like the subtle hat…
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“Simplicity is clarity, transparency and empathy”
There’s a lot to be said about simplicity. It’s the sign that someone “gets it”. The simpler, the better. As Albert Einstein said: “Everything should…
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Beautiful Information / Data Visualisation
We’ve said a few times that 2010 is the year of data visualisation; ways in which ordinary information can be visualised in a way that…
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The Apple iPad – Initial Thoughts
Every so often, a technology comes along that redefines competition within markets: Email redefined the way people communicate, and in doing so, undermined the letter…
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Monopoly’s Massive Multiplayer Online Game (MMMOG)
How adland is cutting Big Media out of the future: a great piece from Wired on the Tribal DDB / Monopoly City Streets Massive Multiplayer…
Continue reading →Banner ads attached to flies – utterly remarkable
These kooky Germans attached banner ads to flies, and set them free in the giant Frankfurt convention centre. It’s brilliant, and very worthy of notice…
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Who needs a TV network when you’ve got UStream
Ustream is a live streaming service, where anyone can stream footage, video, audio and archival footage live on the web to potentially millions of people….
Continue reading →Apple’s T-shirt Box Photo
This is what makes Apple Apple. Even the boxes that hold call centre employee t-shirts have been designed with the single sense of purpose, that…
Continue reading →Twit-hype – Half of Twitter have never Tweeted!
This from Marketing Charts: Half of Twitter Has Never Tweeted. So… 60% of people on Twitter abandon it after the first month. And now we find…
Continue reading →The holy trinity of 21st Century communications – marketing, technology and design
Watching this video of Coca-Cola’s new interactive vending machine, Anthony J Phillips, the Global Marketing Manager of Coca-Cola, talks about the “fantastic partnership between marketing,…
Continue reading →Google Squared – Definitely Not for Nerds
Google has released a fantastic new search option called Google Squared – it structures unstructured data, puts it in a table, and makes compiling lists…
Continue reading →Seth Godin on: Luxury vs. premium
Seth Godin asks – what’s the difference between luxury vs premium? He argues in essence, Luxury is an extravagant price on a less than extravagant…
Continue reading →SmartCompany: Me on Twitter’s churn and burn
I’m is quoted in this Patrick Stafford piece in SmartCompany. It’s about Twitter’s appalling churn rate of over 60%. Some of the reasons why Twitter’s retention…
Continue reading →The social media space has come down with swine flu
Swine flu is dominating Google search. For the past two days (in the US at least), discussions around “swine flu”, “pig flu” and other such…
Continue reading →Dominos Going to Fall
Dominos Pizza has been embarrassed by a scandal where some employees of the business made a video that showed them doing some pretty disgusting things…
Continue reading →Managing reputations online – QantasSucksWorld.com
Another example of a consumer based corporate abuse site, http://qantassucksworld.com, celebrates it’s first anniversary this week. The site describes itself as “the Qantas News website by…
Continue reading →Online searches are getting longer (8+ words)
People are using Google instead of portals and one stop shops – we know that. Search is the gateway to content. Even Rupert Murdoch this…
Continue reading →Anatomy of a social media disaster
Two recent campaigns by Australian organisations have caused a debate over trust in social media campaigns. Tourism Queensland (TQ) recently launched a campaign with a…
Continue reading →What ever happened to Webrings?
In the olden days of the early-mid 90s, websites on like topics were linked via webrings; links / arrows on the bottom of the page…
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