The key to marketing success is to reach as Read More
McDonald’s recently released a series of advertisements which are completely stripped of any branding, yet the brand is still instantly recognisable. The ads show a close up of the food but have no text, logo, or mention of McDonald’s.
Facebook has just released a new call-to-action button for company pages.
The call to action button sits on the right hand side of a page’s cover photo and will take users directly to your app or website.
The
Watching this video of Coca-Cola’s new interactive vending machine, Anthony J Phillips, the Global Marketing Manager of Coca-Cola, talks about the “fantastic partnership between marketing, technology and design”. I think it’s a profound and important partnership that will dominate marcomms into the future. I’d add another element – human behaviour
I worked in the music industry for many years, with many globally renowned artists, songwriters, composers, producers and musicians, from Max Martin to Mutt Lange to David Hirschfelder.
These creative titans always only ever had one measure of success: ‘How many units did we sell?’.
To
As I wrote two weeks ago, unbranded ads are a waste of time and money. TSN just released the results from its analysis of the 2015 Super Bowl ad campaigns, which highlighted that the unbranded ads added no value to the brand.
The research found that Budweiser’s ‘Lost Puppy’ ad had
In 2015 over 114 million people watched the Super Bowl making it the most viewed program on television in America. A 30 second ad spot during the Super Bowl costs around $4M
Fast forward twenty years and it appears that brands haven’t learnt a thing from the world’s favourite animated bad boy.
Walk into
