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The website of Constantine Frantzeskos.

Marketing and digital strategist to the world's boldest organisations.
Founder. Non-Executive Director. Startup Advisor.
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Tag: marketing

Marketing and Digital Experiment Guide: A Simple, Step-by-Step Framework for Success

Marketing and Digital Experiment Guide: A Simple, Step-by-Step Framework for Success

5 September 2024

The best way to improve your marketing and digital tactics is through testing and learning. Here’s a guide for designing and running experiments to improve marketing, brand, customer experience and product.

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Black Friday Do’s and Don’ts for Business and Consumers

Black Friday Do’s and Don’ts for Business and Consumers

25 November 2020

Some advice on what retailers (and consumers) should do to make the most of the growing Black Friday sales season

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Why marketers should cut social media budgets

Why marketers should cut social media budgets

14 July 2016

All too often, brands invest millions of dollars into social media for the wrong reasons. Paid advertising is a more effective way to acquire new…

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I Sea: Awards are not the purpose of advertising

I Sea: Awards are not the purpose of advertising

23 June 2016

I worked in the music industry for many years, with many globally renowned artists, songwriters, composers, producers and musicians, from Max Martin to Mutt Lange…

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McDonald’s new unbranded campaigns are actually very distinctive

McDonald’s new unbranded campaigns are actually very distinctive

19 March 2015

McDonald’s recently released a series of advertisements which are completely stripped of any branding, yet the brand is still instantly recognisable. The ads show a…

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2015 Super Bowl ad review: PART 2

2015 Super Bowl ad review: PART 2

24 February 2015

As I wrote two weeks ago, unbranded ads are a waste of time and money. TSN just released the results from its analysis of the 2015 Super Bowl ad campaigns, which…

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Facebook’s new call-to-action button

Facebook’s new call-to-action button

19 February 2015

Facebook has just released a new call-to-action button for company pages. The call to action button sits on the right hand side of a page’s…

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2015 Super Bowl Ad Review. #WasteOfMoney

2015 Super Bowl Ad Review. #WasteOfMoney

10 February 2015

The NFL Super Bowl is the world’s most sought after advertising space, however, is it really worth the money? In 2015 over 114 million people…

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Three things we can learn from Apple’s $US18 billion net profit

Three things we can learn from Apple’s $US18 billion net profit

3 February 2015

Apple recently reported a record profit for the past financial quarter. The $US18 billion net profit is the largest quarterly profit to be posted by…

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Take Bart’s advice – Don’t sell your soul… to the discount devil

Take Bart’s advice – Don’t sell your soul… to the discount devil

1 December 2014

In the mid 90’s Bart Simpson sold his soul to Millhouse for a mere $5. After a series of calamities he realised that life isn’t…

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The Power of Search Keywords: Shift your Marketing Strategy from Hashtags to Consumer Intent

4 August 2014

Don’t go chasing social media likes or hashtag mentions. Answer people’s questions and intercept their category interest to your brand.

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The holy trinity of 21st Century communications – marketing, technology and design

22 June 2009

Watching this video of Coca-Cola’s new interactive vending machine, Anthony J Phillips, the Global Marketing Manager of Coca-Cola, talks about the “fantastic partnership between marketing,…

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