The Power of Search Keywords: Shift your Marketing Strategy from Hashtags to Consumer Intent
Don’t go chasing social media likes or hashtag mentions. Answer people’s questions and intercept their category interest to your brand.
Continue reading →Digital Strategy
How organisations will make the most of the creative destruction of this digital age
People hate losing control (of videos) because they don't expect to
Yes, of course people hate those ugly video pre-rolls that appear before video content on YouTube or other video publisher sites. Video pre-rolls are totally…
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To subscribe, or not to subscribe?
The late Frank Thring once voiced a radio ad for Melbourne’s famous radio station, Triple R, dragging out his vowels and consonants in a very…
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The Viral Plague – Why "viral" videos are a waste of time and money
The Virus of Viral A new, virulent plague has afflicted communications agencies and marketing departments all over the world; one that’s based on the flimsy…
Continue reading →20 x 12 – 20 Trends for communicators in 2012
I’ve compiled a list of 20 trends for communicators for the next 12 months. Enjoy! 1. True Digital Communications What many people in our industry…
Continue reading →The Age / SMH: How social media are changing advertising
I am quoted towards the end of the piece: How Facebook and Twitter are changing the face of advertising. I said “Fair dinkum” in the Australian…
Continue reading →Me + Campaign Asia + Social Gaming
I have been quoted in a new piece in Campaign Asia Magazine on Social Gaming. Here’s a link to the piece: Campaign Asia April 11 Social…
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The Ugly State of the Recorded Music Industry
Awards nights are about telling stories and creating stories. The Australian Record Industry Association (ARIA) Awards currently do neither. The night should change – make…
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“Simplicity is clarity, transparency and empathy”
There’s a lot to be said about simplicity. It’s the sign that someone “gets it”. The simpler, the better. As Albert Einstein said: “Everything should…
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Monopoly’s Massive Multiplayer Online Game (MMMOG)
How adland is cutting Big Media out of the future: a great piece from Wired on the Tribal DDB / Monopoly City Streets Massive Multiplayer…
Continue reading →Fear of failure, fear of apples
How sick are we of telling another website what our name and details are? How sick are we of remembering our various passwords? How sick…
Continue reading →Kiss my RSS – An Explanation of RSS
Why don’t more people use RSS? Let’s start at the beginning, with an answer to the question: “What is RSS?” The best way to describe it…
Continue reading →The holy trinity of 21st Century communications – marketing, technology and design
Watching this video of Coca-Cola’s new interactive vending machine, Anthony J Phillips, the Global Marketing Manager of Coca-Cola, talks about the “fantastic partnership between marketing,…
Continue reading →Google Squared – Definitely Not for Nerds
Google has released a fantastic new search option called Google Squared – it structures unstructured data, puts it in a table, and makes compiling lists…
Continue reading →SmartCompany: Me on Twitter’s churn and burn
I’m is quoted in this Patrick Stafford piece in SmartCompany. It’s about Twitter’s appalling churn rate of over 60%. Some of the reasons why Twitter’s retention…
Continue reading →Dominos Going to Fall
Dominos Pizza has been embarrassed by a scandal where some employees of the business made a video that showed them doing some pretty disgusting things…
Continue reading →Anatomy of a social media disaster
Two recent campaigns by Australian organisations have caused a debate over trust in social media campaigns. Tourism Queensland (TQ) recently launched a campaign with a…
Continue reading →What ever happened to Webrings?
In the olden days of the early-mid 90s, websites on like topics were linked via webrings; links / arrows on the bottom of the page…
Continue reading →A trusted digital travel advisor
I recently returned from a very relaxing three week holiday in Greece and Italy. The groups that provided services and tours concluded the experiences with a…
Continue reading →Borders is in trouble. Not good.
The Australian arm of the fantastic chain of bookstores, Borders, is being put up for sale by its US parent company. The US company is…
Continue reading →Monetising Quality
…So the challenges, I guess, are to get good at predicting ‘great’ before the market takes action, and to be clear with yourself and your…
Continue reading →“Participation is the new consumption” – from Trendwatching.com
participation is the new consumption I LOVE IT. Consumption has consumed itself. Nothing is original. Affluence has become affluenza. The only thing which is original…
Continue reading →EMI = Every Mistake Imaginable
The past few weeks have been somewhat tumultuous in the music industry, with the departure of two of the music industry’s best regarded executives, David…
Continue reading →Strategy vs Tactics
In the worlds I inhabit, I am noticing an increasing lack of attention being paid to strategy. Whether it be in business, or in politics,…
Continue reading →The Dinosaurs of the Recorded Music Industry Must Evolve or Perish
There was a time when music companies objected to the playing of music on the radio. Instead of seeing early radio technology as a positive…
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