Digital Strategy

The Ugly State of the Recorded Music Industry1 minute read

Awards nights are about telling stories and creating stories. The Australian Record Industry Association (ARIA) Awards currently do neither.

The night should change – make them the “music industry” awards: Including soundtracks, best use of music in games, best gigs, best festivals, best use of music in a commercial venture, best mashups, best tour, best music industry character, etc.

“Recording industry awards” is an anachronism in the digital / experiential age.  The ARIA awards celebrate a distribution channel and the companies built from this channel, rather than a magic form of art.

The ARIA Awards are lame, they’re outdated, they’re introspective, they’re disconnected from the music industry; most importantly, they’re disconnected from music fans.

Published by Constantine Frantzeskos

I build and grow global businesses, brands, and digital products with visionary marketing & digital strategy | Non-Executive Director | Startup investor and advisor | Techno-optimist