Lying Zune: How to use data from research groups to create a misleading headline1 minute read

Microsoft were more than happy to release some stats a few days ago talking about how 58% of iPod owners said they would consider a switch to the Microsoft Zune.

It seems that the survey methodology was dodgy as hell. People who owned iPods were shown a series of photographs of competing MP3 players and asked which one they preferred. No iPods were shown, but the Zune was.

Check out what MacDailyNews has said here: MacDailyNews | Are 58% of iPod owners really thinking of a Zune switch?

The Zune is such a “me too”, lame excuse for an MP3 player. It’s really quite laughable – so typically Microsoft – in that it isn’t that user friendly, and the owner has to go through so many hurdles just to get the thing to play music.

Lies, Damn Lies and Microsoft.

Published by Constantine Frantzeskos

I build and grow global businesses, brands, and digital products with visionary marketing & digital strategy | Non-Executive Director | Startup investor and advisor | Techno-optimist