In the words of Dale Carnegie, “Remember that a person’s name is to them the sweetest and most important sound in any language”.
So what did the mighty Collingwood Football Club do for its membership recruitment drive for year 2007?
Put the name of EVERY SINGLE MEMBER on a poster and sent it out to prospective households.
Here it is as a PDF. Brilliant. Look for someone you know. No doubt the AFL will want to impose some socialistic restraints on Collingwood doing marketing too well in case the also-ran clubs can’t catch up.