How adland is cutting Big Media out of the future: a great piece from Wired on the Tribal DDB / Monopoly City Streets Massive Multiplayer Online Game (MMOG), and the changes for the future of brands and products.
It’s a whopper of a case study that speaks to
These kooky Germans attached banner ads to flies, and set them free in the giant Frankfurt convention centre. It’s brilliant, and very worthy of notice and talkability. The whole idea of making something so ordinary so utterly brilliant… It’s worthy of praise.Well branded too, which is the key point. Check out