Monopoly’s Massive Multiplayer Online Game (MMMOG)

How adland is cutting Big Media out of the future: a great piece from Wired on the Tribal DDB / Monopoly City Streets Massive Multiplayer Online Game (MMOG), and the changes for the future of brands and products.

It’s a whopper of a case study that speaks to the heart of all digital initiatives. Ultimately, the digital industry does (should) do one or more of three things:

  • Help / Augment
  • Engage
  • Entertain / Educate

Whatever the digital initiative, if it does only one of these things, it’s not enough. If it does two of these things, it’s got a good chance at succeeding. If it does three of these things, it’s likely to work very well. Reach people, get them engaged, help them, entertain them. Get them to remember you.

How this Monopoly game ticks all three boxes?

  • It helps / augments the experience of playing Monopoly by making it a global game with potentially millions of competitors.
  • It engages through it being a great game, a great product and scalable across millions of people.
  • It entertains. It is Monopoly after all.

Banner ads attached to flies – utterly remarkable

These kooky Germans attached banner ads to flies, and set them free in the giant Frankfurt convention centre. It’s brilliant, and very worthy of notice and talkability. The whole idea of making something so ordinary so utterly brilliant… It’s worthy of praise.Well branded too, which is the key point. Check out the video: