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Marketing and digital strategist to the world's boldest organisations.
Founder. Non-Executive Director. Startup Advisor.
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Tag: competition

How to spot a good marketer? Through their definition of competition.

How to spot a good marketer? Through their definition of competition.

2 October 2019

Late one afternoon, I was sitting with group of executives from a large sports team with a global profile. In their slick office, they’d gathered…

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