I build, scale and lead businesses by integrating big ideas, strategy, AI, marketing, technology, and commercial execution into a powerful growth machine.
Right now: I’m head first in bringing AI enterprises to life (SalesChef and Ansett.Travel), and working with ambitious firms to help them on their AI journey. ChatGPT has me as a top ten power user globally in the category of “AI as a co-founder”.
My background:
• Marketing & Digital Growth: Created / launched / scaled 1000+ brands, products, experiences, campaigns and digital ventures across Asia, USA, Middle East & Australia for global business including: Emirates, Toyota, Xero, Hilton, Saudi Tourism Authority, iag, Coles and Cargill.
• Digital Visionary: I have been sought out by enterprises all over the world to define, design and lead their digital programs and transformations.
• Business Founder, Builder & Turnaround Leader: Founded / built / scaled and led successful businesses in consulting, technology, marketing, advertising and entertainment in Australia, Dubai, San Francisco and Singapore. some you may know: PENSO, AJF Partnership, Zomba Music Australia
• Commercial Impact: Driven billions in new revenue across financial services, SaaS, travel, retail and technology.
• Founder for Hire & Venture Builder: A dedicated leader to build ventures, from core idea through to product-market-fit and beyond.
• Pioneer: I was on the internet before the web, using AI before the hype, working in Saudi before the boom, in start-ups before they were mainstream.
• Non-Executive Director: Founding Director, LaunchVic, former Director: Contemporary Music Touring Program, Swinburne University of Technology Innovation Precinct Board.
• Media & Thought Leadership: Featured in The Australian Financial Review, Campaign Asia, Campaign Middle East, The Jerusalem Post, among others.
• Speaker: Trends, AI in business, digital transformation, marketing innovation, global business.
AI. Marketing. Product. Technology. Investment. I integrate them – and deliver results.
If you would like to grow, innovate and future-proof your business, let’s connect.