For more than two decades the Ansett brand has existed only in memory. But today – July 28, 2025 – it’s back. Not as an airline. Not as a tribute act. I’ve brought back Ansett as an AI-first travel platform.
Why I Resurrected Ansett
I didn’t just acquire a lapsed trademark and domain; I resurrected trust embedded deep in collective memory. The original Ansett served Australians beautifully for 65 years before collapsing in 2002, leaving a void in reliability and brand warmth. I believe that legacy still matters – and that it’s deserving of being reimagined for modern travellers.
I’m deeply respectful of what Ansett once represented: pioneering service, innovation, and an airline Australians genuinely loved. But I also knew that nostalgia without innovation is vapid. That’s why Ansett Travel isn’t about replicating the past – it’s about re‑engineering it through AI as the core, not as an afterthought.
What Ansett Travel Offers Today
- Members can now book flights and accommodation at near-wholesale rates – unlocking up to 50 % off standard prices with an annual subscription ($99 Ansett VIP membership).
- I’ve designed it a bit like the “Costco of travel”. The membership fee enables near-wholesale prices on all travel.
- The platform is designed and is being built out as a predictive travel concierge: hyper-personalised trip suggestions based on your preferences, calendar events, and budgets. While it’s a class online travel agency today, with every day, we’re adding more and more features.
- Built from first principles, not retrofitted to an old airline model. AI lives at the core of every interaction, not as a “nice‑to‑have” feature.
Why It Matters
Today’s travel platforms are reactive. You search, compare, click. Ansett seeks to flip that model. It’s designed to anticipate when users need a break – school holidays, anniversaries, executive downtime, great weather for a weekend away – and offer options before you even think to ask. It’s not replacing human agents; it’s doing what scale, data and logic do best – with finesse, not friction.
My Perspective
I’ve worked with many travel brands – over many years: Emirates, Saudi Tourism, Visit Victoria, Jetstar and Dubai Tourism. During this time, I saw over and over that people want to dream, experience and remember, but they don’t necessarily want to plan holidays. That’s where I want to take the stress away from all holiday planning and paying.
Ansett is the culmination of that work. It’s a lean, tech-first platform that reflects the trust Australians feel for a name – but channels it into genuinely better outcomes via AI. And because of AI, I can afford to charge much less than competitors. Again, a bit like the “Costco of travel” – but my vision is the service will be completely personalised.
What’s Next
- Deeper predictive AI features: auto-generated itineraries, pre-trip alerts, even holiday soundtracks.
- Expanded member-only features and personalised loyalty experiences.
- A shift from keyword-driven booking to ambient, contextual trip design.
The Invitation
This isn’t nostalgia. This is design. An evolved Ansett built not from the past – but from first principles. If you want holidays that feel less like research and more like discovery, you’re invited to try Ansett today at https://ansett.travel. And I’m happy to offer 20% off Ansett VIP (via this link: https://Ansett.Travel/vip and code: CONANSETT)
