Cluetrain is a lot of things, but at its core, it is a book that describes 95 theses of communications and “new media”.
It all starts with the preamble:
A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies.
Now that it is 10 years old, Keith McArthur has put the call out for influencers in the area to submit their take on the 95 thesis – ten years on. The project is called cluetrainplus10. Read some of the submissions, they’re great.