What is it about typography that enhances lateral thinking and creativity? Or is it just a fluke these two very creative people trained in the same field? Or is it that creative people gravitate to typography, not that typography creates creative people?
Could it be the restrictions of shape, design and layout which hones the brain into looking for another solution – one which is creative and attractive but above all, readable? In other words, make it kooky, and you’ve got to make it simple.
That’s what all good creativity is about, no?