Facebook’s new call-to-action button

Facebook has just released a new call-to-action button for company pages.

The call to action button sits on the right hand side of a page’s cover photo and will take users directly to your app or website.

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The button can read either Book Now, Contact Us, Use App, Play Game, Shop Now, Sign Up or Watch Video. This means it will be beneficial to all types of businesses, for example a retailer could have a Shop Now button, a bank could have a Use App button, and a hotel could have a Book Now button.

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You can also choose a different destination for iOS and Android devices. For example a travel agency that only has an iOS App now has the ability to send iOS users to the App store and Android users to their website.

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This is a great example of how Facebook is becoming a hub that links together your whole online presence.