Posts in: October, 2009

Fear of failure, fear of apples

How sick are we of telling another website what our name and details are?

How sick are we of remembering our various passwords?

How sick are we of having to make decisions, and the risk that it might not be the right one? We are the options generation, the people that have grown

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Apple’s T-shirt Box Photo

This is what makes Apple Apple.

Even the boxes that hold call centre employee t-shirts have been designed with the single sense of purpose, that incredible design aesthetic, that attention to detail and outstanding vision of what the company should be – a creator brand. This, along with Read More