Posts in Category: digital media marketing

“Turn the comments off”. Bunnings uses Facebook only as an advertising platform – AND IT’S BRILLIANT

Bunnings Warehouse uses it’s Facebook Page only as an advertising platform. Nothing more.

No posts.

Comments turned off.

Five images.

No apps or subpages.

No moderation needed.

No over-investment in low reach, low payoff social media channels.

As you can see below, that’s the entire extent of their “social media” page.

Read More

Twit

Twitter is the reality TV of the web. Short, bite sized bursts of thought, with no narration, to be consumed instantaneously.

I’m thinking it might be an American phenomenon. Whatever it is, it’s growing exponentially. I’m not convinced yet. Stay tuned.

Read More

Why do I blog?

1. Because I enjoy the discipline of observing & writing.
2. Because I enjoy a rant (even if it’s to very few people) about issues which I’m passionate about.
3. Because some friends are amused by it.
4. Because I can see the stats of what people read, search for and discuss on

Read More