In 2015 over 114 million people watched the Super Bowl making it the most viewed program on television in America. A 30 second ad spot during the Super Bowl costs around $4M
This from Marketing Charts: Half of Twitter Has Never Tweeted.
So… 60% of people on Twitter abandon it after the first month.
And now we find that half of the people on Twitter have never tweeted. Furthermore,
80% of users failed to provide a homepage URL
76% have not entered a bio
According to Nielsen, Twitter is most popular with 35-49 year olds, with teens barely rating on the Twitter popularity scale: Twitter Doesn’t Smell Like Teen Spirit .
This makes perfect sense for three reasons:
I am quoted towards the end of the piece: How Facebook and Twitter are changing the face of advertising. I said “Fair dinkum” in the Australian national media. That’s a win.
I’m is quoted in this Patrick Stafford piece in SmartCompany. It’s about Twitter’s appalling churn rate of over 60%.
Some of the reasons why Twitter’s retention rate is so bad: