Posts Tagged Under: social media

“Turn the comments off”. Bunnings uses Facebook only as an advertising platform – AND IT’S BRILLIANT

Bunnings Warehouse uses it’s Facebook Page only as an advertising platform. Nothing more.

No posts.

Comments turned off.

Five images.

No apps or subpages.

No moderation needed.

No over-investment in low reach, low payoff social media channels.

As you can see below, that’s the entire extent of their “social media” page.

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The Five Faces of Social Media

Very often, I will be in a discussion with a client where they espouse the virtues of social media. They’ll suggest that social media is simply about people “liking” their brand.

I tend to bristle at the idea that social media has a single face – a single purpose. Especially when

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