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Posts Tagged ‘collingwood’

Goodbye GeoCities – Thanks for the good times…

October 14th, 2009

GeoCities.com, once the third most popular website in the world and the internet’s first free website service, is shutting down next week.

Back in the day – 1995 – Geocities was the only place on the web where a person could build and host a free website – and put anything they wanted on it.  Unlike MySpace, where you are still limited to placing their frames on the site, the only evidance that it was a Geocities site was a small transparent, floating GIF down the bottom right of the site that read, “Hosted by Geocities”.  Geocities completely rocked.

You’d simply select an apprpriate “suburb” – one that somehow reflected the tone or content of your website, and you began building your page.  The suburbs were: “Colosseum,” “Hollywood,” “RodeoDrive,” “SunsetStrip,” “WallStreet,” and “WestHollywood.”

In June 1999, Yahoo! purchased GeoCities for $US3.57 billion in shares, and went about maing improvements to the site, including the introduction of vanity URLS, (eg: www.geocities.com/whateverxxxxxxxxxx).  While some complained that the suburbs had disappeared, it made it easier for people to promote their site on posters, nightclub passes, radio shows and other media.  At that time, companies and marketing agencies were completely oblivious, and most of the commercial use of Geocities came from artists, musicians, nightclubs, University clubs and societies and grassroots political branches and movements.

In the deep, dark depths of the Monash University Arts Faculty Computer Labs in the Ming Wing, scores of us scoured the then brand spanking new world wide web, looking for stuff.  Once we found it, we “Homesteaders” (as GeoCities participants were known)  linked to it on our Geocities pages.  We wrote about rubbish.  We scanned pictures and put them online.  We wrote about things that we did.  We put up fan sites.  We actually created sites for celebs, organisations and brands that weren’t online – which back then, was about 99% of celebs, organisations and brands.  It was genuinely groundbreaking stuff.

Where GeoCities went wrong was when Yahoo! slapped download / data limits on the site, and in doing so, limited the ability for people to share information and tell their stories online.  The Homesteaders revolted and started using other platforms for personal expression, whether it be hosted sites (that started to become a lot cheaper) or free blogging platforms such as Blogspot.com.

A site I’ve been intimately involved in, Buckleysurfers.com, a tribute site to the superstar Nathan Charles Buckley, is still hosted on GeoCities.com after more than ten years, and during popular weeks such as footy finals and other big events, the site’s bandwidth is regularly exceeded.

Upon the announcement of the closure of Geocities, the Internet Archive announced that they would be undertaking a project to archive GeoCities.  In their words, GeoCities was “an important outlet for personal expression on the Web for almost 15 years”, and they ask people to submit their site URL or content for archival.

FUN: Music, Culture and Entertainment, FUTURE: Digital Media, Marketing, Insights and Trends , , ,

Anthony Rocca – Thanks for the memories

September 21st, 2009

Goodbye Anthony Rocca – A wonderful servant, a leader, a warrior for the Collingwood Football Club.  All the best, big fella.

pebs_mcg

FOOTY: Sport in general , , ,

The Global Conspiracy of Magpie Fans

September 17th, 2009

“There is an international register of Magpie clubs.”

…so wrote John Harms in The Age, in this great piece: The Creature is back, this time in a global conspiracy.

FOOTY: Sport in general , , , ,

Nathan Buckley – Return of the King – Live Chat!

July 28th, 2009

The media is filled with stories of Nathan Buckley’s return to Collingwood – as assistant coach under Mick Malthouse for the next two years (before presumably taking on the head role in 2012).  I, for one, am rapt that the club has landed Bucks, but at this point, I’m a bit baffled as to how it will work.

The Club are covering the media conference live on their site (at 11:00am), using CoverItLive.com – the live chat software. Simultaneously, the Herald-Sun will be covering the media conference live on their site, using CoverItLive also…

From the club:Picture 3

From the Herald-Sun:Picture 4

If this isn’t a perfect example of how any company can be a media company, I don’t know what is.  Any company can use this software to communicate directly with stakeholders.  Politicians should be using live chat to speak to constituents.  CFOs and CEOs should be using live chat for analysts “calls”, FMCG companies should be providing thought leadership by allowing public access to the makers of the product – getting direct feedback.  There is almost no limit to the applications possible with live chat.  Immediate, simple and FREE!

[UPDATE 10:59am: The Age has a live video stream of the event!]

Picture 5

CARNA PIES!

FOOTY: Sport in general, FUTURE: Digital Media, Marketing, Insights and Trends , , , , , ,

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