Posts in Category: trends insights future

Fear of failure, fear of apples

How sick are we of telling another website what our name and details are?

How sick are we of remembering our various passwords?

How sick are we of having to make decisions, and the risk that it might not be the right one? We are the options generation, the people that have grown

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The holy trinity of 21st Century communications – marketing, technology and design

Watching this video of Coca-Cola’s new interactive vending machine, Anthony J Phillips, the Global Marketing Manager of Coca-Cola, talks about the “fantastic partnership between marketing, technology and design”. I think it’s a profound and important partnership that will dominate marcomms into the future. I’d add another element – human behaviour

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20 x 12 – 20 Trends for communicators in 2012

I’ve compiled a list of 20 trends for communicators for the next 12 months.  Enjoy!

1. True Digital Communications
What many people in our industry call “digital” is just online communications. Truly “Digital” operations occur across three layers: Hardware, Software and Online. Most agencies and companies have played with Online (Social

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Seth Godin on: Luxury vs. premium

Seth Godin asks – what’s the difference between luxury vs premium? He argues in essence, Luxury is an extravagant price on a less than extravagant outcome. Premium is quality that attracts a higher price – with a discernable and compelling value proposition. He argues that some firms don’t know which

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