People have always created things in their spare time – whether tinkering in their sheds, fixing cars, making quilts, painting, taking photos or other creative hobbies. This is not new. However, what is new is that the digital space is allowing millions of people to combine these efforts on mass
Posts in Category: trends insights future
Every so often, a technology comes along that redefines competition within markets:
- Email redefined the way people communicate, and in doing so, undermined the letter delivery service forever.
- Phones are in competition with coffee shops.
- Skype is in competition with domestic airlines.
Now, with the iPad, Apple’s “magical and revolutionary product“, Apple
How sick are we of telling another website what our name and details are?
How sick are we of remembering our various passwords?
How sick are we of having to make decisions, and the risk that it might not be the right one? We are the options generation, the people that have grown
Watching this video of Coca-Cola’s new interactive vending machine, Anthony J Phillips, the Global Marketing Manager of Coca-Cola, talks about the “fantastic partnership between marketing, technology and design”. I think it’s a profound and important partnership that will dominate marcomms into the future. I’d add another element – human behaviour
Apple has just launched an updated version of the Safari web browser. One of the key features is an in-built “reader”, that identifies an article (of any type) and displays it in a floating screen, free from clutter, advertisements and other content.
Content looks lovely in the reader – almost as
What makes things popular? Often, new stuff is popular, just because it’s new. It’s there – and it wasn’t there before. It doesn’t necessarily mean it’s better.
This thought struck me as I was walking down the street on the weekend. I walked past a razor shop, and saw a whole heap
This from Marketing Charts: Half of Twitter Has Never Tweeted.
And now we find that half of the people on Twitter have never tweeted. Furthermore,
80% of users failed to provide a homepage URL
76% have not entered a bio
Seth Godin asks – what’s the difference between luxury vs premium? He argues in essence, Luxury is an extravagant price on a less than extravagant outcome. Premium is quality that attracts a higher price – with a discernable and compelling value proposition. He argues that some firms don’t know which