Posts in Category: trends insights future

The Five Faces of Social Media

Very often, I will be in a discussion with a client where they espouse the virtues of social media. They’ll suggest that social media is simply about people “liking” their brand.

I tend to bristle at the idea that social media has a single face – a single purpose. Especially when

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20 x 12 – 20 Trends for communicators in 2012

I’ve compiled a list of 20 trends for communicators for the next 12 months.  Enjoy!

1. True Digital Communications
What many people in our industry call “digital” is just online communications. Truly “Digital” operations occur across three layers: Hardware, Software and Online. Most agencies and companies have played with Online (Social

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