Posts in Category: strategy

Anatomy of a social media disaster

Two recent campaigns by Australian organisations have caused a debate over trust in social media campaigns.

Tourism Queensland (TQ) recently launched a campaign with a difference; instead of attracting people to the “Sunshine State” via a traditional website, TQ created a site that advertised the “Best Job in the World”. The

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Monetising Quality

…So the challenges, I guess, are to get good at predicting ‘great’ before the market takes action, and to be clear with yourself and your colleagues about what exactly you’re trying to build.

Seth Godin is writing about monetising art, but he may as well have been talking about TV

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Dominos Going to Fall

Dominos Pizza has been embarrassed by a scandal where some employees of the business made a video that showed them doing some pretty disgusting things with the food they were preparing. It is extremely damaging to the company. The videos are here – and an explanation of what they should

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What ever happened to Webrings?

In the olden days of the early-mid 90s, websites on like topics were linked via webrings; links / arrows on the bottom of the page that would link you to other sites on the same issue, topic, theme or industry.

Yahoo! carved out an audience not through search or email, but

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Borders is in trouble. Not good.

The Australian arm of the fantastic chain of bookstores, Borders, is being put up for sale by its US parent company.

The US company is deep financial troubles and is selling off assets and concentrating on domestic businesses. Let’s hope the excellent service, range and strategy of Borders continues in

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Strategy vs Tactics

In the worlds I inhabit, I am noticing an increasing lack of attention being paid to strategy. Whether it be in business, or in politics, or in personal lives, where people are moving from day to day with little focus on options beyond the next few weeks or months. Tactics

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