Posts in Category: marketing

Apple’s T-shirt Box Photo

This is what makes Apple Apple.

Even the boxes that hold call centre employee t-shirts have been designed with the single sense of purpose, that incredible design aesthetic, that attention to detail and outstanding vision of what the company should be – a creator brand. This, along with Read More

The holy trinity of 21st Century communications – marketing, technology and design

Watching this video of Coca-Cola’s new interactive vending machine, Anthony J Phillips, the Global Marketing Manager of Coca-Cola, talks about the “fantastic partnership between marketing, technology and design”. I think it’s a profound and important partnership that will dominate marcomms into the future. I’d add another element – human behaviour

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Seth Godin on: Luxury vs. premium

Seth Godin asks – what’s the difference between luxury vs premium? He argues in essence, Luxury is an extravagant price on a less than extravagant outcome. Premium is quality that attracts a higher price – with a discernable and compelling value proposition. He argues that some firms don’t know which

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Dominos Going to Fall

Dominos Pizza has been embarrassed by a scandal where some employees of the business made a video that showed them doing some pretty disgusting things with the food they were preparing. It is extremely damaging to the company. The videos are here – and an explanation of what they should

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Anatomy of a social media disaster

Two recent campaigns by Australian organisations have caused a debate over trust in social media campaigns.

Tourism Queensland (TQ) recently launched a campaign with a difference; instead of attracting people to the “Sunshine State” via a traditional website, TQ created a site that advertised the “Best Job in the World”. The

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