I worked in the music industry for many years, with many globally renowned artists, songwriters, composers, producers and musicians, from Max Martin to Mutt Lange to David Hirschfelder.
These creative titans always only ever had one measure of success: ‘How many units did we sell?’.
To
Facebook has confirmed it’s now testing a new Reactions feature in Ireland and Spain which may be soon rolled out worldwide. Essentially the Reactions feature is similar to the traditional ‘Like’ button but it provides users with a spectrum of emotional responses. The new addition will allow users to Like,
McDonald’s recently released a series of advertisements which are completely stripped of any branding, yet the brand is still instantly recognisable. The ads show a close up of the food but have no text, logo, or mention of McDonald’s.
In the past supercomputing was only accessible to large corporations who could afford to fork out tens of millions of dollars to set them up. However, with the rapid advancement of technology, computing has become much more affordable and accessible. Nowadays you don’t have to spend millions of dollars to
In 2015 over 114 million people watched the Super Bowl making it the most viewed program on television in America. A 30 second ad spot during the Super Bowl costs around $4M
I tend to bristle at the idea that social media has a single face – a single purpose. Especially when
Ambush is a key tactic in war and McDonald’s executives have had to endure an ambush of a bizarre nature.
Burger King’s attempt to create a unified “McWhopper” in order to raise awareness of the ‘Peace One Day’ charity were met with an entirely predictable reaction; media outlets all over the
As I wrote two weeks ago, unbranded ads are a waste of time and money. TSN just released the results from its analysis of the 2015 Super Bowl ad campaigns, which highlighted that the unbranded ads added no value to the brand.
The research found that Budweiser’s ‘Lost Puppy’ ad had
Facebook has just released a new call-to-action button for company pages.
The call to action button sits on the right hand side of a page’s cover photo and will take users directly to your app or website.
The
