PENSO has launched with coverage in The Australian

After out-learning, out-working and out-delivering for our clients for some time now, I’ve officially launched my new venture, PENSO, with this piece in The Australian.

Michael Bodey, the Australian’s Media and Entertainment Writer, has outlined the big issue in advertising that we have solved: “Not every business problem has its solution in the creative department”.

PENSO grows businesses. We extract an intimate understanding of our clients at a corporate, business, operational and executional level, and solve their problems by changing behaviour with memorable creative across channels. In essence, we do strategy, creative and digital, all underpinned by marketing science.

Read more here: Agency with a simple philosophy | The Australian.