The late Frank Thring once voiced a radio ad for Melbourne’s famous radio station, Triple R, dragging out his vowels and consonants in a very “Thring-esque” manner: “Subscriiiiiiiiiibe to 3 Triple Rrrrrrrrrrrrrr or dieeeeee a mis-er-able deathhhhh!”. So many companies want us to subscribe to their services, but what’s in
Posts in: January, 2013
The Virus of Viral
A new, virulent plague has afflicted communications agencies and marketing departments all over the world; one that’s based on the flimsy notion that consumers can’t wait to latch onto branded content and share it with their friends.
In fact, there seems to be a prevailing thought that