the F rant

If rumours are true, George Clooney’s assertion that he would rather have a prostate exam than a Facebook Page, must mean that he REALLY, REALLY wants a Facebook Fan Page.

The lucky bastard is hanging out with Christian Vieri’s former squeeze (and former Striscia La Notizia Veline) Elisabetta Canalis, pictured below…

So – why does George want a Facebook Fan Page so much – and why are they so good for celebs, brands and movements?  Here are my reasons why…

• It’s the end of the “destination web”, where purpose built URLs can be expected to have a large and loyal readership. At last count (today), there are exactly 6,838,880 Australians on Facebook. If George were to build his own site, then he’d have to create it and promote it – and competing with sites such as Facebook and YouTube.  Why not build a presence on a site where people already are?
• Insights – because people put so much info into Facebook, you can find out incredible amounts about visitors to the Fan Page – age, sex, location, type of visit, quality of interactions – Facebook insights is excellent.
• Top software – Facebook allows for events to be created, photos and videos to be uploaded, conversations and discussions to be had – a perfect, purpose built site for Fans.
• It’s free!

FUN: Music, Culture and Entertainment, FUTURE: Digital Media, Marketing, Insights and Trends facebook, fan page, george clooney, social media