Autobots – Transform! Augmented reality is the coolest thing EVER!
Just yesterday I wrote about augmented reality being a cool thing that we should be getting used to – something orgaisations should be using to enhance and augment our every day lives. ¬†Just to reinforce the point – one of the coolest things I’ve ever seen popped up today in support of the new Transformers movie, Transformers II: Revenge of the Fallen.
The evil geniuses from Dreamworks / Paramount have built a f*cking brilliant augmented reality application that uses your own webcamera and facial recognition software to turn you into an Autobot, with an Autobot voice -¬†by¬†simply sitting at your computer. ¬†Click the link to the “We Are Autobots” site here.
Here’s how it looks when you do it:
As mentioned by a web developer I know – it’s a great mix of marketing, creativity and technology – merging them all together for a really fantastic and very immersive user experience. ¬†It’s so much fun. ¬†Do it now!
How can I allow people to call me a nerd when I unable to keep up with these developments?
It’s a shame that my expansive knowledge of Monty Python (simply Python to all other afflictees), footy card collecting, Star trek and Wars, Dungeons and Dragons, font types that can substitute for things, Genesis and Phil Collins discography cannot keep me at the forefront of nerd-dom.
All those wasted nights/afternoons/days/public holidays…