Seth Godin on: Luxury vs. premium

Seth Godin asks – what’s the difference between luxury vs premium? He argues in essence, Luxury is an extravagant price on a less than extravagant outcome. Premium is quality that attracts a higher price – with a discernable and compelling value proposition. He argues that some firms don’t know which they should be.

The full piece here: Seth’s Blog: Luxury vs. premium.